España's humble pie

Spain gets their dose of reality check from a very unlikely team!

This morning when I flipped onto IHT the headline story was about how awesome the Spanish midfielder Xavi is, and he's ability to 'play the game like puppets', as a precursor I suppose to what they would anticipate as an inevitable thrashing in their semifinal against America. Slightly curious about this pocket rocket (there were way too many hobbit references in the article to count) I tuned in just then to watch the match.

Thankfully I was not at the pub.

The score ended up 2-0 alright, but it was to America!
yeh what the!














believe it!
The broadcast was in Hebrew from what I can gather so I was not able to decipher one word, but America most definitely gave Spain, the world #1 team who has been undefeated in 36 matches a good run for its money. The stats all pointed Spain's way but somehow USA were simply able to convert the few shots they were given.

It'd be interesting to see what USA can do come the actual tournament in SA next year. America, the country where it is pretty much good at every sport under the sun except for rugby and football, has now just beaten the world #1 team. Yes they deserve to gloat, if only for a few minutes and one news cycle (doubt). I will also accredit this perhaps to the power of Obama, because it is to me, otherwise inexplicable.

Which is also why, I'm SO EXCITED about USF1 starting on the grid next year!

Fluent Snickers® Speak

On my Chewmute this afternoon while searching for a way to cure my hungerectomy, I came across this unequivocal chewth.

Around a month ago in Marketing class I brought up the new Snickers ad campaign and how much I love it and find it infinitely amusing in which a few of my fashion marketing colleagues scoffed, 'uh, so stupid. Half of them don't even make sense. Would YOU go out and get another snicker bar?'

As a matter of fact, I would.














To be fair, I have always been a big snickers fan. My stomach is enamoured with the nuts and caramel, in just the right size. And it doesn't usually like caramel. Twix just doesn't have the correct proportions. With the introduction of this campaign back in April, my affinity for Snickers grew twofold. It makes me giggle out loud everytime I see one- crossing the street, standing on a platform (What was 'Enjoy your chiiiiumiiiuuuute'? I asked my friend, unawares how my australian accent had completely mutated the funny), across the side of the bus. Yet, if normally sensible girls unlike me would find it stupid, juvenile, unwitty and an insult to their sophisicated intellected, have not Mars done their job? Afterall, I don't imagine myself to be even part of Mars' central demographic; pimply, geeky teenage boys addicted to warcraft? Men who haven't just grown up yet? The Apatow clan, methinks. Neal Rubin from the Detroit Times struggled with the campaign but in the end saw the light; that is, Snickers are merely trying to befriend their target audience.

Can you imagine how much fun they must have had making these up!? They could have been drunk, high, just throwing around ideas and then heckling about it for hours on end. This humour resonates with me- the universal lameness where you just shake your head at but cannot help chuckle a little anyway. Those who restrain from Snickers' omnipresent ticklish billboards are just trying not to let clever marketing and copywriting prevail their uptight and boorish minds; Why not let them win just this once?

I invite everyone to just stop being so serious and just enjoy the lame humour that is Snicker Speak. Live a little. Climb every Mt. Foodji. You don't have to buy a snicker bar if you don't like it (although they are awfully good), just stop shaking your head at them in disgust, okay?