Wednesday, September 30, 2009

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Posted via email from Le Boudoir Vert

A. Company Merchandising Mission Statement

28th Oct: Initial line plan due

incl. Journal

For customer: Places to visit etc.



Mission Statement


Le Boudoir Vert is a loungewear and lifestyle brand with products are made from 100% organic materials by artisans who go by the most environmentally friendly practices, creating products which are not only beautifully precious, but are sustainable pieces that you can treasure and pass beyond generations.


Target Customer


Age: Core 30 - 45 Secondary 18 – 55

Occupation: Journalism, Non Profit Organisation, Government, Travel

Salary: $50,000k +

Personality: Curious, Aware, Friendly

Interests: Reading, Gardening, Travelling

Favourite Movies: Out of Africa, Annie Hall

Favourite Books: To Kill a Mocking Bird, Barefoot Contessa Cookbook 

Our customer knows what she wants, is decisive, intuitive and is anything but frivolous, but knows how to spoil herself adequately. She buys pieces which are trans-seasonal, core pieces which she can mix and match from season to season. She is a career woman, but also a mother; and these pieces are made in mind to be trans-generational also- i.e. the mother would wear in for loungewear and the daughter would mix and match to wear out in layers at night. 


Competition/Targeted Retailers 

The competition is divided into two scopes: Sexy/Chic, Low Price/High Price.

We view our price range as being between Elle Macpherson Intimates (Chemise $190) and Stella McCartney Lingerie (Chemise $275) - and our image on the scale of Chic to Sexy as being between Vera Wang intimates and Myla of London.

We anticipate to retail our products at the following places: 


- Own e-Store 

- Net-a-porter

- ShopStyle by Neiman Marcus

Department Stores:

- Neiman Marcus

- Barney's 

- Sak's Fifth Avenue 


- Jeffery, New York

- Intermix, U.S.A.

- Matches, U.K.

- Belinda, Sydney

- Colette, Paris 

- Merci, Paris 

- Harvey Nichols, Hong Kong 

- Opening Ceremony, Tokyo/New York


Posted via email from Le Boudoir Vert

Tuesday, September 29, 2009

So much love for this spread

I got W October in the post today- this spread makes it all worth it! Colours appopin and of course the Duane Hanson sculptures make it completely sumptuous/hilarious. Love love the Bruno Frizoni Shoes- gekko like! I may frame one still this is one of the most exciting spreads i've come across this year.

You can check them out on.

Posted via email from Jodie's posterous